"They're much more in the entertainment business.
How to get on ask this old house windows#
"When we put a window in we'll spend 4-6 minutes going over the key points of installing a window, but on Fixer Upper the windows go in and before you know it Joanna is there figuring out which curtains should go around them," he says. Most HGTV shows flip houses at warp speed compared to TOH, and Thorkilsen says his brand is just fine with that. "He believed that an expert, not an actor or performer, who could share the wisdom and secrets of their passion would be of tremendous value to the audience," says Eric Thorkilsen, CEO of This Old House Ventures and former senior vice president of business development for Scripps Networks, the parent company of HGTV.
In other words, he had experience parlaying " latent cultural interests into wildly popular television shows." If a crowd like that can be drawn to an excavation site on a cold, snowy day, he thought, I can make a compelling show about home construction.įifteen years earlier, Morash had introduced viewers to Julia Child with one of America's first cooking shows, The French Chef, based on her bestselling 1961 cookbook. The idea came one winter day in Boston when producer Russell Morash drove by a construction site and noticed a group of people huddled around a plywood wall, straining their necks to see beyond the plexiglass window. Long before HGTV was a twinkle in its mother's eye, one PBS member station lit the spark that became the flame of an entirely new genre of television.